List of products by brand DERSA (DETERGENTES LTDA COLOMBIA)

Without a doubt, DERSA's most iconic product is Jabón Rey . This esoteric detergent, with its characteristic blue color, has become a true icon of Colombian culture.

DERSA: More than 70 years cleaning and caring for Colombia

DERSA, an acronym for Detergentes LTDA, is a Colombian company with a rich history that dates back more than 70 years. Throughout these decades, it has positioned itself as a benchmark in the cleaning products industry in Colombia and South America, thanks to its commitment to quality, innovation and customer satisfaction.

A legacy of cleanliness and tradition

Since its inception, DERSA has been dedicated to developing effective and reliable cleaning products that adapt to the needs of Colombian homes. Its experience and knowledge of the market have allowed it to create a wide range of products ranging from laundry detergents to multipurpose cleaners.

The King Soap: a Colombian icon

Without a doubt, DERSA's most iconic product is Jabón Rey . This esoteric detergent, with its characteristic blue color, has become a true icon of Colombian culture. Its popularity is due to several factors:

• Effectiveness: Rey Soap is recognized for its degreasing power and its ability to remove the most difficult stains.
• Versatility: It is used for washing clothes, cleaning surfaces, and in some cases, even for personal care.
• Tradition: King Soap is part of the Colombian collective imagination and has been passed down from generation to generation.
• Popular beliefs: King Soap is credited with esoteric properties, such as the ability to ward off bad energies and attract good luck.

Beyond King Soap

Although Jabón Rey is its flagship product, DERSA offers a wide variety of detergents and cleaning products that meet the highest quality standards. The company is constantly evolving, adapting to new market trends and developing innovative products that meet the needs of the most demanding consumers.

Brand values

• Quality: DERSA is committed to offering the highest quality products, using top-of-the-line ingredients and rigorous manufacturing processes.
• Tradition: The company honors its legacy and keeps the tradition of Colombian cleaning products alive.
• Innovation: DERSA is constantly looking for new solutions to improve its products and offer its customers unique experiences.
• Social commitment: The company is aware of its social responsibility and seeks to contribute to the sustainable development of the country.

In summary

DERSA is a Colombian company with a long history and deep knowledge of the market. Its commitment to quality and innovation have made it a benchmark in the cleaning products industry. Jabón Rey, as its flagship product, is a symbol of Colombian tradition and culture, and has transcended generations thanks to its effectiveness and versatility.